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Why Google’s Buzz social network launch is important

Is there anything online that Google doesn’t want to dominate? It’s latest product shows that it’s not a company to sit back and get complacent. In fact, it may even be worried by the increasing importance of Facebook and Twitter.

Google wants a slug of the social media action so it’s launched Buzz to its Gmail users - there’s over 175 million of them so they’re not insignificant. Buzz ticks the boxes you’d expect - you can share pics, messages, links and so on. But the key points are:

- any message that you post and flag as openly publishable will be indexed by Google’s search engine and usable in the engine’s realtime search results

-  it’s part of Google’s strategy for dominating the mobile internet. Buzz will be available on both the smartphones that use its Android software and on the mobile versions of its website and maps.

Yet another thing to worry about or a low cost opportunity to get found in Google? You decide.

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