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Why a blog helps with SEO

Why having a well written blog can do wonders for your Google rankings.

1. Blog software allows you to create structured content around your keyword themes. This makes it easier to algorithmically categorise content. If you can make it easier for search engines to understand your content, you have a much better chance of ranking well on those topics.

2. Typically, blog software creates search friendly URLs – instead of having a URL a mile long with a string of unintelligible characters, you can have your website address followed by a simple description of what’s on the page - eureka!

3. You can create ‘keyword rich’ internal links. If you blog about your products or services, you can link to product information or purchase pages deep within your website. This enhances the importance of the pages to which you link and is particularly useful for ranking in Google on long tail phrases.

4. You can attract inbound links. Bloggers like to link to each other – much more than webmasters. Blogs are great for posting to social news and social media websites. Text, audio and video are all easily supported for syndication by blogs.

5. Provided that you write good content on a reasonably frequent basis, blogs help you to create fresh content quickly and easily. Readers and search engine crawlers will come back to you, creating a virtuous circle - the more content you give the search engines, the more findable you become and the more credible you appear. Content suggests knowledge.

6. RSS feeds - mmm, once upon a time RSS was next the next big thing. Trouble is, it still is or might be, depending on your view. The SEO advantage is that you can get links back to you from the syndicated content taken by other sites.

7. Interaction - comments and ‘pings’ in blog software encourage interaction. If your blog attracts input and comments from other bloggers, you’ll get the kind of annotated and contextually relevant links that search engines typically reward in the rankings. And if you’re good enough to develop a loyal following, you’ll get plugged on other blogs, in forums and at conferences and within the comments of your blog.

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