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Posts Tagged ‘social media’

Facebook launches Facebook for business

Friday, July 29th, 2011

And about time too.

Until now Facebook has made life less than easy for businesses. Why? Because it wanted to drive them to its advertising platform. The only problem with that is that advertising is even more peripheral on Facebook than it is on other sites - you go on it to share, comment, socialise and show off - not to buy stuff.

In that case I hear you say, why should businesses bother? Because Facebook provides the opportunity to engage customers, fans, prospects, tyre kickers and saddoes without a life (people like me) in a unique way. Together with Twitter it represents a new way of reaching out and communicating with people individually and in groups.

So why the change of heart at Facebook?

In a word, Google+. Facebook has to defend its position as the global social leader and Google+ might, just might, be a serious threat. Hence Facebook for business.

Social media marketing is new. It’s unproven for many but there are examples of small businesses that are using it smartly and benefiting. Some of them are even in Gloucestershire - lame keyword hint to Google.

If you want help understanding how to use social media within your overall marketing, get in touch - 01453 760271. And be a treasure, follow us on Twitter and please, pretty please, ‘like’ Epicado on Facebook. Shameless I know.

How to get more traffic from your Google search results

Monday, July 25th, 2011

Getting on the first page of Google for your target keywords is not an end in itself. You need people to click on your link rather than the other 9 on the page. Ideally, you’ll be number 1 or at least in the top three because they’re the positions that get the lion’s share of the traffic.

Now there’s a way to attract attention to your link.

Google can now display the Google+ profile and photo of the writer.

This will attract attention and is well worth pursuing, especially if you can’t get to number 1 because Wikipedia or some other authority site is hogging the limelight.

More here

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