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Posts Tagged ‘search engine optimisation’

Ethical search engine optimisation – you know it makes (web marketing) sense

Thursday, January 26th, 2012

Ethical optimisation? What other kind is there? Sad to say, there are far too many so called ‘seo’ experts promoting ‘first place in Google’ and the like.

The fact is, nobody can guarantee first place in Google, or any other search engine for any meaningful length of time against keywords that are worth targeting. Any fool can get first place for ‘John Smith Left-handed Ironmonger Gloucestershire’ (with apologies to any left handed Smiths called John Smith specialising in Ironmongery in the Gloucestershire area) – but is anyone searching against that term? As for the length of time that you might maintain a good ranking, the search engines change their ranking methodologies regularly. They do this to ensure that web sites that use illegitimate optimisation tactics get found out and relegated.

First place in Google is not a business objective anyway – it might be a means to an end, but only if the keyword being targeted is used by significant numbers of people searching for precisely what your business offers. So, if your business targets UK residents looking for financial advice, you’ll want visits from UK people searching against ‘pensions advice’ or ‘investment planning’. If your business is regionally focused, you’ll want a local qualifier such as Gloucestershire, Bristol, Birmingham, the Midlands and so on.

So how should you optimise your site?

There are three key aspects to any search optimisation strategy.

1.    Preparing your site for the search engines

Search engines feed on content. To be able to access your content they need to be able find their way through your code. Far too many web sites are designed and built using complex code or graphically sexy tools like Flash. By presenting your core content in easily accessible html pages and providing the search engines with a sitemap in an appropriate format, you immediately get a head start over your competitors.

TOP TIP – Remember that search engines index pages, not sites. Every page on your site is a search engine optimisation opportunity.

2.    Targeting the right keywords with valuable, dynamic content

The search words and phrases that people use are often different to those which an insider might use. Search engine optimisation (seo) experts have access to databases that capture the words and phrases people use. We can identify the number of searches, the engines in which they’re made and the number of web pages competing for them. By building useful, regularly refreshed content around these phrases and programming each of your pages’ code correctly, we can ensure that the search engines index your pages accurately and that you score well in relevant searches.

TOP TIP – For every keyphrase you target it helps to have a separate page of valuable content.

3.    Building links to your site

Last but by no means least, link building is critically important to your pages’ search rankings. When Google was an academic research project it was known as ‘Backrub’ as in ‘back links’ – the pages that link back to you. Google’s premise is the same as that used by academic research papers – the more often a paper is referred to in other papers, the more credible it is likely to be. This is known as ‘citation authority’. On the same basis, the more sites that link to you, the more important your site is likely to be, provided that these sites are thematically relevant.

There are various ways of attracting links – by getting listings in the right directories, syndicating content to other sites, blogging and so on.

TOP TIP – Don’t link to sites or accept links from sites that are irrelevant to what you offer. Avoid links with gaming sites.

Epicado is a uk search engine optimisation firm. We have clients across the uk but mainly in Gloucestershire, the South West, Bristol, Birmingham and the Midlands.

We can help you get better quality traffic from good search rankings. We won’t promise you the earth – but we won’t charge it either. Call us on 01453 873638 or send us an enquiry.

Number 1 in Google? How about 1, 2 and 3?!!

Monday, October 25th, 2010

Today is the anniversary of the battle of Agincourt when the vastly outnumbered English and Welsh bowman defeated the mighty French army. Can there be a more fitting tribute to such bravery and fortitude than to get www.midlandladders.com to numbers 1, 2 and 3 in Google for ‘aluminium ladders’?

Yes there can!

Try searching Google for  ‘ladders’ - number 1 every day for the last 6 months.

Try  ’step ladders’ - numbers 1 and 2.

Still unimpressed?

We give up - just as the French did upon St Crispin’s day.

Get your Google indexing right and watch the traffic roll in

Monday, October 25th, 2010

Just over 12 months ago we relaunched http://www.jilliebushell.com with a new database of speakers and entertainers. Then last month we relaunched the site with a new Content Management System that allows the client to build profiles of each ‘act’ with video, audio, slideshows and testimonials.

We knew that the database would make a difference to traffic levels because the previous site wasn’t search engine friendly but the magnitude has suprised even us. Over 12 months traffic has increased 224% to over 6000 a month and rising. The reason is that Google’s now got access to lots more content and can deliver it through multiple sources like Google Images. We haven’t done any other SEO - just created a site that Google can index properly and a CMS that allows the client to add compelling content.

Not bad for a search engine optimisation company from sleepy Gloucestershire.

To find out how we could help improve your website’s search engine optimisation, call Paul Lock on 01453 760271 or send us an enquiry.

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Inventors of the Bath Melt - they look so good you could eat them - KAT needed a more contemporary looking website and an e-commerce system allowing them to control all site content, including a diary.

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What people say about us....

search engine optimisation We were delighted with the way you interpreted our needs and delivered an e-commerce system which meets all our expectations.All in all, a job very well done. Thank you. web marketing

David Roscoe Dumbleton Fine Foods

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