Security certificates for e-commerce sites
Trusted sites sell more - it’s a fact
You can improve your e-commerce conversion rates by telling customers that your site protects their data. How? By installing a dedicated security certificate with powerful encryption software.MonsterCommerce, a US company, proved that clients who added a dedicated, (as opposed to shared), SSL security certificate achieved a 4.5 percent increase in customers completing the checkout process. You can tell when a site has a dedicated SSL certificate from the change in colour to yellow in the browser url bar and the change to ‘https’ from ‘http’.
The company analysed almost 40,000 checkouts at sites that they host, reviewing the effect that a dedicated SSL Certificate can have on customer decisions to complete a purchase. They found that shoppers at sites using a shared security certificate were 4.5 per cent less likely to complete their purchases, stopping at the stages when sensitive information was requested.Epicado can install a security certificate on your site for £140 plus VAT. The certificate is valid for 12 months and enables you to display the Thawte logo. Call us on 0845 303 3001 for details.