Green Hosting

Oi Google, stop penalising UK websites hosted on green servers!

In case you’ve missed our press release, we’re campaigning to persuade Google to stop penalising UK website that are hosted on servers powered 100% by green energy because the servers are outside the UK. This is the gist of the release but you can read the whole story here.

To join our campaign, please sign here.

Google uses many criteria in ranking web pages, one of which is the geographic location of the web page’s “IP” address. This is the address of the location where the website is hosted. The UK’s alternative energy sources are still too unreliable to provide a consistent service so the best way for UK businesses to have their websites hosted on servers using 100% green energy is to choose a hosting service based outside the country. If they do this, their rankings in Google’s UK search results are likely to fall because Google infers that a site hosted in the US is less ‘relevant’ to a UK search.
Given that Google’s share of UK searches is now in the region of two thirds, this could have potentially disastrous effects on any UK business that decides to cut its carbon emissions.

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