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Just one Adwords tweak to raise PPC leads by 200%

If you’re a Google Adwords advertiser, you’ll know that the challenge is to achieve the highest number of conversions at the lowest possible cost.

Google allows you to set parameters for optimising your pay-per-click campaign to extract the most value from your budget. You can either opt to optimise for click costs or for conversions. Until now, if you were optimising for conversions, you could set a Maximum Cost Per Acquisition (conversion) so that you never paid more for a customer than the amount you set.

Now Google has introduced a new parameter - Target CPA which changes its optimisation system from staying under a maximum figure to achieving an overall average cost of conversion/acquisition.

So how does this help increase leads and conversions? With an average CPA, you’re allowing Google to display your ads in places where hitherto its algorithm would have prevented their display due to the high cost per click and hence cost per conversion.

To see what happened when an advertiser switched to Target CPA, have a look at this article. Gloucestershire advertisers - and others; we’re not picky - could benefit by testing this new pay-per-click feature.

Find out how by getting in touch - 01453 760271.

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