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How designing for browsers and screens can lift sales

We spend so much time in web marketing worrying about important things like keywords, Google optimisation, social media, bid costs, the price of a brie and cranberry sarnie and so on that we sometimes forget the basics.

Like, will most visitors to our website be able to see the most important part of the page?

Googlelabs has published a fascinating chart that shows how by designing for the lowest common denominator, in terms of browser and screen size, you can achieve better visibility for your main message.  This can have a big impact on sales.

It seems  that if you design from the left margin at 600 pixels wide and 300 deep, 99% of viewers will see the message. Conversely, design at  1025 wide and 675 deep and your core message may be missed by 30% of visitors, unless they scroll down.

For the UK this may be over simplistic because most screen sizes are big enough to display at about 900 wide and 500 deep but it’s a reminder that by paying attention to basic details, web designers and marketers can have as big an impact as the pointy head techs.

Have a look at the Googlelabs page.

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Inventors of the Bath Melt - they look so good you could eat them - KAT needed a more contemporary looking website and an e-commerce system allowing them to control all site content, including a diary.

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