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Google updates Places pages for local search

Local Gloucestershire businesses take note. Google is placing more emphasis on reviews from Google users when ranking Places pages for local search. It’s highlighting the call to action ‘Write a review’ not once but twice and delivering personalised recommendations when users are logged into their Google account.

Based on what Google euphemistically calls ‘careful thought’ and ‘feedback’ (aka analysis of spammy recommendations), it’s removing citations from other websites too. Instead it will provide links to sites such as Trip Advisor where you can read reviews and take them at whatever value you choose - in other words, Google doesn’t want so called SEO experts writing spammy reviews on other sites and linking to Places pages to boost their rankings.

This is good news for businesses capable of eliciting genuinely favourable testimonials. For spamming chancers it stinks. So long suckers.

More changes are afoot so don’t go away folks.

To read what the Google droids said about this, have a butchers, bakers and candlestick makers at this.

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