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Google Panda update hits Gloucestershire!

Following all the February fuss in the US post Google’s latest algorithm update, we have to confess to a degree of anxiety before ‘Panda’ hit the UK. Not, you understand, because we practice dodgy search engine optimisation techniques, honest guv - we’re a legit Google agency, but because it appeared that perfectly legitimate sites had been penalised.

Happily, now that the Panda update has happened here (yes, even here in Stroud, Gloucestershire) neither our site nor any of our SEO clients have been affected adversely - if anything, we’ve seen an improvement in rankings - see, we are legit.

According to Search Metrics the latest Google update has been nothing short of devasting for many well known sites such as eHow and Qype which have lost over 50% and 96% respectively of their Google visibility! many comparison sites have suffered similar losses., which is in a legal dispute with Google already about anti-competitive practices, wasn’t spared - it’s lost 94% of its visibility. You can see the full details here.

What does all of this mean? Simples - if you want to achieve or preserve a good presence in Google or any of the major search engines, you need to produce regularly updated, quality content and to create interest around it via blogs and social media. Playing SEO ‘tricks’ on Google may work in the short term but you’ll soon get found out. Secondly, Google is steering low quality content sites to its pay-per-click system, Google Adwords. That’s how it makes money, so no surprise there.

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Inventors of the Bath Melt - they look so good you could eat them - KAT needed a more contemporary looking website and an e-commerce system allowing them to control all site content, including a diary.


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