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Google guide to basic search engine optimisation

Those cuddly geeks at Google have revised their guide to the basics of search engine optimisation or SEO as it’s known in the trade.

Why would Google want to help webmasters with the ‘dark arts’ of SEO?

Because good SEO isn’t dark.

Ethical search engine optimisation is about writing, structuring and building your website in such a way that Google and the other search engines can ‘index’ ie, store and categorise your pages correctly. It’s then a case of attracting links from relevant, trusted web pages.

How do you do that? By writing great content. Does that mean you need to be a Nobel Prize winner? No.

Just be your helpful, knowledgeable and fun loving self. Authenticity is what works online - if you can fake that, you’re on your way!

And if you need help with your search engine optimisation, you know where we are - 01453 760271.

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