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Google gets up to date - what took them so long?

Google has launched its Realtime search page - now you can see search engine results about your business, area, keyword or even yourself from Twitter, Facebook, Linked-in etc as soon as they appear. Social media just became serious - yes, I know, media people in tight jeans and unforgiveable hair have been saying that for years but now it’s official.

Google’s added some useful tools too. You can set alerts for Realtime search results so that if you want to know what’s being said about a keyword, you can get an email as soon as the results appears. Handy for managing your reputation if somebody takes a pop at your business. Also handy for raising blood pressure, paranoia and adrenal levels…

If you’re interest is primarily driven by your location or you want to know what’s being said about somewhere else like, for example, your holiday destination, you can nominate it and get anything relevant to that area. And if you want to look back, you can set a timelime and see all the horrible things that your so called ‘friends’ on Facebook said about you last week, the week before, the week before that - the fun is endless.

So why does this matter? It should be obvious even to those, like me, who have scorned the potential for social media to become a commercially viable medium that Google’s development takes it to a new level. It’s no longer the preserve of the self obsessed and Triviati but a way to gain visibility in Google, the world’s single most powerful marketplace.

Time to join the Twitterati?

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