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Facebook launches Facebook for business

And about time too.

Until now Facebook has made life less than easy for businesses. Why? Because it wanted to drive them to its advertising platform. The only problem with that is that advertising is even more peripheral on Facebook than it is on other sites - you go on it to share, comment, socialise and show off - not to buy stuff.

In that case I hear you say, why should businesses bother? Because Facebook provides the opportunity to engage customers, fans, prospects, tyre kickers and saddoes without a life (people like me) in a unique way. Together with Twitter it represents a new way of reaching out and communicating with people individually and in groups.

So why the change of heart at Facebook?

In a word, Google+. Facebook has to defend its position as the global social leader and Google+ might, just might, be a serious threat. Hence Facebook for business.

Social media marketing is new. It’s unproven for many but there are examples of small businesses that are using it smartly and benefiting. Some of them are even in Gloucestershire - lame keyword hint to Google.

If you want help understanding how to use social media within your overall marketing, get in touch - 01453 760271. And be a treasure, follow us on Twitter and please, pretty please, ‘like’ Epicado on Facebook. Shameless I know.

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