DON’T BUY AN E-COMMERCE WEBSITE!
GET AN EPICADO WEB MARKETING SYSTEM Successful e-commerce needs more than just a website.You need an Epicado Shop and web marketing system that enables your e-commerce website to:
- be found in the major search engines
- run data-feeds into popular shopping sites like Google Product Search, Shopzilla and many others
- test and measure every element of your site promotion so that you can identify the most successful elements of your web marketing and invest more in them.
Promoting your shop is vital. If you can’t attract the right visitors to your site, you may as well put up a “Closed” sign. With the Epicado Shop you get the tools and systems to promote your products to the people who are looking for precisely what you offer.
To get an idea of how the Epicado Shop can be used, have a look at:
FIND OUT MORE
To find out how your business could benefit from the Epicado Shop and web marketing system, complete the enquiry form or call us on 01453 873638.
SEVEN REASONS TO INVEST IN THE EPICADO SHOP
1. Your site will be built and designed to allow the search engines to store all your content accurately. This means that your pages can be delivered against precise searches.
2. Your admin panel includes an electronic newsletter system allowing you to collect visitor names and addresses and to subscribe to your mailings. This could be the most cost effective marketing that you ever do. Just add a link to the products you promote in the newsletter and watch your sales soar!
3. Why pay for visitors when you could just pay for sales? Pay-per-click advertising is an improvement on pay-per-view because it means you only pay for visits. But even so, you may only convert a small percentage of those to customers on their first visit.Epicado has a track record helping our clients build effective web marketing systems that enable them to attract the right visitors and convert as many as possible to buyers, subscribers or enquirers.
4. Get a stall in a shopping mall for free!Your shop can deliver a data feed directly into Google Product Search which is Google’s free shopping mall. The feed can be tailored for any of the major comparison sites too such as shopping.com.
5. The Epicado shop opens your business to an international market. It offers multi- language support and you can sell in multiple currencies
6. The Product Merchandising system includes:
- Cross category product listing
- Dynamic Pricing
- Product up-sell opportunities
- Discount coding
- Price-based discounting
- Secondary images
- Recommended products
- “E-mail product to a friend” feature
- Create “Buy x Get x Free” discounts
- “Best Sellers” area
- Advanced product search capabilities
- Gift Messaging.
7. Customer Relationship Management (CRM)Keeping customers informed and keeping your business informed about customers is a vital part of any e-commerce business. Here are some of the tools you can use to improve your service and increase the value of each customer to your business:
- “My Account” area allows customer to view previous orders, status and shipping tracking information
- Customer address book
- Easy-to-use newsletter wizard
- Product update notifications
- Automated e-mails when customer creates order and order is shipped
- Express check-out feature
- Ability to add custom fields to the checkout process for collecting additional customer information
- Supports back-orders
- Full customer reporting.
To find out how your business could benefit from the Epicado Web Marketing System, complete the enquiry form or call us on 01453 873638.
DESIGNING YOUR SHOP
The way that your site looks plays an important role in differentiating it from your customers.Epicado can build your site with a bespoke design - this is what most of our clients prefer.The cheaper alternative, if you have at least a basic knowledge of HTML, is for us to give design control to you.
- You can have a unique design, select one of our colour templates or create your own.
- You can select from multiple product page templates to present your products better.
- Our “Catalogue View” manager allows you to select a two-column, three-column, thumbnail double, thumbnail single or text view.
- You can choose from over 40 different button and header combinations (or upload your own )
- You can adjust boxes, create advertising areas, highlight products, change fonts, add logos, manage links and create new pages, all with just one click.
- You can easily make text changes anywhere on your site.
- Our File Manager gives you complete control over all design and page elements.
- You can add your own custom header and footer to the site.
- You can create additional pages for your shop from within the administrator area.
- The shop offers the ability to add items to the cart from pages outside the cart application.
To find out how your business could benefit from the Epicado Web Marketing System, complete the enquiry form or call us on 0845 303 3001.
Google has over 70% of the UK search market (Source: Hitwise). Your Epicado shop is Google friendly
If you can’t beat em…..The Epicado Shop is designed and built to be Google compatible. It continues to evolve as Google regularly adjusts its ranking algorithm. As well as allowing Google to index all of your site’s pages (this is the starting point if Google can’t store your pages in its database, it can’t deliver them against relevant searches), the system allows you to:
- Export data direct to Google sitemaps
- Submit your entire product range to www.google.com/products
- All products are published using clear, short .html URLs to make indexing easy for even the simplest of search engines.
- It dynamically develops a unique and descriptive set of meta title tags for each new page, ensuring that Google and the other engines recognise the page as new.
- It generates an html site map whenever you add a page which updates the search engines and allows quick browsing for the web savvy customer.
- It creates “Breadcrumb” navigation
- It has Search-engine-friendly architecture
- It offers the ability to upload customised HTML pages to assist in search engine positioning.
Security and Back Up
Protecting your customers data is critically important. We install a unique SSL Certificate* to give your customers the confidence to buy. An SSL certificate is installed on a secure server. It’s used to identify the merchant using it and to encrypt the credit card and other sensitive data.To protect your site from the risk of hacking and viruses, all Epicado shops are hosted on our secure UK servers and backed up every 24 hours.Other security features include:
- Full support of HTTPS/SSL protocols
- Password protected administrative area
- Locking of account after set number of failed credit card attempts.
- Ability to control administrative access and set access levels
- The ability to display prices only to customers that have registered
- PCI/CISP compliant
- No storage of credit card information - it’s passed to the gateway company for processing.
Training for you and your team
If you need help in managing the system, Epicado offers on-site training, a user manual and a ticket based online help-desk. You’re never on your own.
You don’t need to be a programmer to use the Epicado system. There’s no complex coding to learn, just a simple client system including:
- Easy-to-understand, web-based administration
- WYSIWYG wizards (no programming knowledge necessary)
- Bulk loading feature that imports products from any database
- Single or batch image uploads
- No product or category limits
- Web-based or down-loadable help manual with images and examples
- Help features that assist with all aspects of your shop
- Fully customisable storefront.
We can train you to run the system too.
Unlimited Payment Options
We can integrate your shop with most payment systems.
The shop also enables you to:
- accept payments via telephone, mail, fax
- set unlimited custom payment methods
- export data to Sage, QuickBooks, Peachtree or other accounting programs.
Postage, packing and tax
You can set your system to offer:
- Real-time shipping quotes from UPS and FED-EX
- custom handling fees
- custom shipping methods
- calculated shipping costs by weight, quantity and more
- free shipping
- product specific shipping pricing
- shipping tracking from UPS and Fed-Ex so your customers can track their packages
- international shipping
- downloadable products
- tax by country.
Updates and Backups
We’re improving the Epicado shop all the time so it:
- notifies you when updates are available and will update your store with a couple of clicks
- allows you to back-up or restore your site from the administrative area
- restores any file with one click.
Keeping control of cashflow and monitoring is important. You can
- set the “status” of orders
- Add/edit/delete orders
- Show both order and payment status
- Bulk edit orders
- Create professionally printed invoices.
- Create unlimited administrator accounts
- Restrict access by administrator
- Control which e-mails are received by administrators.
Dull but essential:
- Inventory tracking by product
- Receive inventory alerts if quantity drops below pre-determined levels
- Control attributes (colour, size, etc) by product or add them globally
- Use HTML in product descriptions
- Products can reside in multiple categories
- Supports manufacturers
- Manage sales pricing
- Supports Minimum/Maximum quantity in order by product
- Create both a quick and detailed product description
- Complete control over image and thumbnail sizes.
Geek corner - technical specifications
- Application built using PHP/mySQL
- Application can run on both UNIX and NT platform
- Completely customisable
- Hosted on our UK based servers - for better ranking in Google.co.uk
- 1 Gig per store
- 10 Gig bandwidth a month
- Unlimited Email addresses @ your domain
- Pop3 email accounts
- Spam and virus filtering on all email accounts.
- Domain name registration, transfer and renewal is always included in the price.
To measure your marketing you need reports on..
- Top viewed products
- Top viewed categories
- Top orders by product
- Top referring sites
- Top sales by customer
- Consolidated orders by date
- Individual orders by date
- Promo codes
- Payment types
- FREE Google Analytics on all Epicado Shops.
If you’re a wholesaler, the shop..
- supports up to 3 different levels of wholesale pricing
- allows you to set wholesale pricing by product or as percentage of retail
- supports case pack / inter pack pricing
- collects Tax ID, EIN, Reseller ID or any other information you require.
Help is at hand
- 24/7 e-mail and ticket support.
- Easy-to-understand, online and down-loadable user manuals.
- Introductory flash video courses.