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How to get more traffic from your Google search results

July 25th, 2011

Getting on the first page of Google for your target keywords is not an end in itself. You need people to click on your link rather than the other 9 on the page. Ideally, you’ll be number 1 or at least in the top three because they’re the positions that get the lion’s share of the traffic.

Now there’s a way to attract attention to your link.

Google can now display the Google+ profile and photo of the writer.

This will attract attention and is well worth pursuing, especially if you can’t get to number 1 because Wikipedia or some other authority site is hogging the limelight.

More here

What’s an ‘email’ box?

July 25th, 2011

We often get asked this question.

It’s a mail box on your server where all email is delivered.

You can then have the mail delivered to your computer/phone in two different ways:

1. Pop3 - which takes the email from the box and deletes the email from the
box
or
2. Imap - which takes a copy of the emails in your box and doesn’t delete the
email.

So which to choose?

Depends on factors such as whether you check your email from one computer - in that case Pop3 would be appropriate but if you use Webmail and access your email at home and at work, it’s better to opt for Imap.

Twitter launches thrilling new ‘Follow’ button

June 2nd, 2011

In what’s already being described as perhaps the most important website button to be launched this week – and it’s only Thursday – Twitter has announced that you, yes you Mr Website Owner of Gloucestershire, can now recruit Twitter followers by installing a ‘Follow’ button on your website.

Before the Follow button or BFB as the cool people would say (if they had a microgram of wit), you could encourage your website visitors to follow you on Twitter but only with a link to your Twitter account - so you’d divert them away from your website = big bummer.

Now you can get more followers for your Twitter account from your website or blog but when they click the ‘Follow’ button, get this, THEY WON’T LEAVE YOUR WEBSITE!

Keeping your visitors on your site is obviously good. That’s where you enthrall them with stuff about your superlative products and services. Now, instead of diverting your prospects from your lovingly crafted sales funnels (you have got a lovingly crafted sales funnel, haven’t you - of course you have. What kind of klutz would put up a website and say ‘welcome to our website and er, have a look around’ – that would be crazy!), you can keep them on track and avoid any possible fall in conversion rate.

So a big fat Epicado welcome to this week’s most important internet button and well done Twits or whatever the Twats at Twitter call themselves.

And here’s a picture of Jennifer Lopez trying to look  sexy against the sultriness that is the Twitter ‘Follow’ button.

STOP PRESS! WEBSITE BUTTON WEEK GETS MORE THRILLING

Google  rumoured to be launching another internet button! Our chief reporter is on the case and will report back forthwith forsooth.

EPICADO APOLOGY

No, not for the appalling language but for the absence of our own Twitter ‘Follow’ button. How should we die?

Our work

Inventors of the Bath Melt - they look so good you could eat them - KAT needed a more contemporary looking website and an e-commerce system allowing them to control all site content, including a diary.

Kat-Aromatherapy

What people say about us....

search engine optimisation Epicado has helped us evolve our web site from a simple brochure to a site that's getting valuable sales leads. Their expertise in search marketing, communication and technology is excellent but they're also easy to talk to, they listen and they get results. web marketing

Stephen Glanfield Pointflame Services Ltd.

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