Analytics installation and interpretation

‘If you can’t measure it, you can’t manage it’

How many times have you heard that? Yes, it’s a cliche, but like most cliches, it has an essential truth. If you want to make a profit on your web marketing investment, you have to be able to attribute sales to specific activity.

Web Analytics

Sounds horrible doesn’t it? The good news is that most analytics systems are easy to use and understand. Even better, some systems like Google Analytics are free.

Quite simply, web analytics allow you to analyse critical facts like;

• how many people are finding your site
• how often they’re visiting and which pages they use
• the keywords that they’re using to find you
• where they’re located geographically
• what actions they take on your site
• which pages they exit from.

Installing Google Analytics

Google provides its Analytics software completely free. Yes, really. So what’s the catch? Arguably, if you’re spending significant sums on Google Adwords, the company’s pay-per-click advertising system, you could be at a future disadvantage because Google will have a better understanding of the value of the keywords upon which you bid.

However, that aside, Google Analytics is a great tool and will enable you to understand the value of analytics before possibly investing in proprietary software.

Transfer to Epicado’s green hosting and get Google Analytics installed free

You can save the planet and get analytics code installed on your site at no charge.

Call Paul on 0845 303 3001 to find out more.

Interpreting Analytics

If you need help in understanding the data available, we can help.

One point to emphasise is that you should ensure that any interpretation is based on statistically significant numbers. You probably need a sample of 1000 visits before acting on any evidence.

Testing and measuring is the key.

For more information, call Paul on 0845 303 3001.